Lipault Paris Luggage
SS18 brand shoot for Lipault Paris Luggage with Miss Universe 2017 Demi-Leigh Nel-Peters
Research shows that 82% of clients prefer buying from a company that they trust. One of the best ways for you to create trust between your brand and clients is by sharing branded photographs of your business, those who work in it, and the process of production if possible. It makes it easier for them to connect and relate to you on a human level.
I was hired as the assistant photographer of the famous photographer Horst Friedrichs. Horst did shoot the lifestyle visuals for digital use, to promote the SS18 collection. I was in charge of organizing the shooting and of the backstage documentary scenes, on the island of Rhodes, in Greece. Being part of a team of professionals is always an honor and a great experience.
Regarding Liault Paris, it all began in 2005 when French designer François Lipovetsky launched his innovative Lipault® Paris luggage collection. Lipault Paris combines modern design and ergonomic functionality into a product that is fashionable and remarkably lightweight yet still durable.
Lipault’s collection of brightly-colored, lightweight trolleys and wheeled duffels have received great acclaim throughout Europe and can be found in Europe’s finest department stores including Galleries Lafayette, Au Printemps, and Selfridges. The products are also featured in Lipault’s flagship store on the prestigious Boulevard de Madelaine in Paris.
More brand photography at gallery/an-inspiring-madame-shoushou-project