Madame Shoushou

Madame Shoushou

I had been a big fan of Madame shoushou since its beginning, so the proposal to take over the 3 days fashion shooting project, in Rhodes, was a precious one! Madame shoushou is a fashion brand founded in 2011 and based in Athens, Greece. Their clothes combine the elegant design with the creative combination of delicate patterned fabrics. The collections include genuine and attentive to detail everyday pieces, swimwear and also bridal & tailor-made dresses for the woman who still feels like a girl. Madame shoushou is a brand that aims to the woman that seizes the day and lives her life with passion, spontaneity, and romance.



  • Christina Kydonidi

Styling and art direction by:


  • Maro Kokoropoulou


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Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.


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