Madame Shoushou

Madame shoushou is for "the woman who loves  long walks in the sand barefoot, sleeping on the beach, reading a book… "

Every madame shoushou collection is inspired by life itself and every day’s magic. Elina Kordali, the owner and designer of madame shoushou studied fashion design at the Institute Marangoni in Milan. Following her time in Milan and influenced by the importance of fashion and art in modern culture, she continued her fashion journey in Barcelona where she studied styling at IED University."

An inspiring

madame shoushou project

Madame Shoushou

I had been a big fan of Madame shoushou since its beginning, so the proposal to take over the 3 days fashion shooting project, in Rhodes, was a precious one! “Madame shoushou is a fashion brand founded in 2011 and based in Athens, Greece. Their clothes combine the elegant design with the creative combination of delicate patterned fabrics. The collections include genuine and attentive to detail everyday pieces, swimwear, and also bridal & tailor-made dresses for the woman who still feels like a girl. Madame shoushou is a brand that aims to the woman that seizes the day and lives her life with passion, spontaneity, and romance.



  • Christina Kydonidi

Styling and art direction by:

  • Elina Kordali
  • Daisy Serdari
  • Mara Kallinikou


  • Maro Kokoropoulou


  • Casa Cook Rhodes
  • Eleousa Sanatorium
  • Rodiaki epavli
  • Medieval town


More seen at


Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. A brand is the perception of the company in the eyes of the world.

source: 99designs



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